As we continue to tackle the circumstances brought by the COVID-19 virus, it’s important to also adapt and re-invent your business. Economic challenges are here, but they don’t last forever, and we can rise above them. While it’s certainly true that people are holding off on purchasing, it doesn’t mean that you should stop marketing. Instead of using marketing to drive sales, use marketing to build interest. So how do you do that? By providing value to your customers. As we prepare for the months ahead, reconsider your marketing strategy and update your online ads and print advertising.
Here are 5 ideas to help build interest in your business during the COVID-19 outbreak.
1. Offer free advice
2. Give helpful and credible information
3. Inform people about what to expect
4. Provide tips or tutorials
5. Share ideas or DIY guides
So, what should you do about marketing?
Should you pause all ads?
Should you stop all marketing automation?
Should you stop all outbound communication with prospects and customers?
NO! Continue your marketing efforts online and digitally but adapt to the current times.
We will continue to explore other ways in which we can provide help and support through this.
By Dillon Landfried - Mar 26, 2020